A call-to-action is the part on your website or other marketing platform where you ask your customers what you want them to do. Simple right?
Putting more thought into your website or landing page’s call-to-action and the design thereof can truly increase the sales leads you receive from these efforts. Sometimes, a simple ‘Contact us’ or ‘Click here’ just won’t do. Getting your potential customers to take the action might require a bit of thought and a well-planned call-to-action. Here are a few ways and ideas to formulate a call-to-action for your website landing pages.
A good call-to-action will: Entice, Motivate and Command
There is one sure way of getting your customers to do what you want them to – just ask! But before you do, you might want to put some thought into the how and why thereof. Think about what you want your customers to do. Do you want them to download something? Do you want them to contact you? Do you want them to purchase a product? These factors will determine how your call-to-action will be formulated.
Combining a motivating factor with a strong command word will entice your potential customers to take action. If you’re selling a product on that is on special, include something that would benefit them, as well as urge them to make the click – Buy Now & Get 50% OFF! In this example the benefits are clear, and you are motivating them to take the step. But which call-to-action should you use? Test them!
A/B testing for your call-to-action
A sure way of knowing which calls-to-action work best, is to test them of course! Analyse your website analytics, and set up an A/B testing plan to determine which call-to-action works best for you. Your Google Analytics will indicate the Click Through Rate of each call-to-action, making the answer clear for you.
The mobile-friendliness of your call-to-action
Your call-to-action might look great on your desktop, but is it mobile friendly? If your website isn’t mobi-friendly, it could cut off important parts of your design, and not be as effective as you want it to be. More and more people are accessing the internet and websites through their mobile devices, making it a crucial aspect to consider. Ask your website designers about going mobile friendly if your website isn’t compatible yet.
It is clear that there are many factors that should be taken into consideration when formulating your call-to-action. By trying new ideas and just being a little bold sometimes, you might get the results you hope for.