The world of SEO (Search Engine Optimisation) is continuously evolving, changing and updating. This is a marketing effort that every business with a website should take seriously, and spend some time on every now and again to make sure they are adhering to the SEO guidelines to get the best out of their website.
SEO trends in 2015 – 10 Factors you should consider
A good SEO strategy will help you gain a competitive advantage above your competitors in the internet marketing environment, and can lead to more visitors to your website – ultimately increasing your sales leads. Here are the latest 2015 SEO trends you should include in your internet marketing strategy:
- #1 ~ Google’s latest Mobile Update
Google is constantly updating the algorithm used for Search Engine Ranking Positions (SERP), making Google searches more beneficial for users and website owners alike. It ensures more relevant results for Google searchers, and enables small businesses to obtain a better SERP. Make sure your website conforms to Google’s latest Mobile Update.
- #2 ~ Keywords and location
It is a good idea to review your keywords every now and again, for content marketing and Google Adwords. Use more descriptive phrases, focus on certain areas you would like to attract customers in. There are many online keyword tools to use for ideas and suggestions. It is also advised to use your location in your keyword phases, and should be used in you page Titles and H1 tags.
- #3 ~ Social media pages
Keeping your social media pages updated with regular valuable content, will definitely pose a few advantages in the long run. This will help you create a better online presence, introducing your potential customers to your brand. This will also give your company brand credibility when featuring on social media platforms.
- #4 ~ Content content content…
We can’t stress enough the importance of relevant and regular content on your website. Your SEO strategy should include a well-thought through content marketing plan. It is also important to apply SEO best practices and guidelines when writing content, to gain maximum advantage and exposure online.
- #5 ~ Dedicated pages for products or services
By creating pages for specific services or products, you are automatically creating keyword rich URL’s, which can do wonders for your SEO ranking.
- #6 ~ Backlinks from authoritative websites
Getting backlinks to your website is one thing, but websites linking to your domain or specific URLs need to come from authoritative websites to gain a positive impact.
- #7 ~ Domain and URL authority
Domain Authority is Moz’s calculated metric for how well a given domain is likely to rank in Google’s search results (Source: http://moz.com/ – Date accessed: 29 April 2015). There are many online tools available to check your website or specific URL’s authority, which can determine how well your website will rank in a Google search result. Domain authority is not always easy to progress, but improving your overall SEO and your link profile will make a significant difference.
- #8 ~ Click-through-rate of your Google search results
A relevant and enticing title and description tag will not only assist with your SEO, but also increase your click-through-rate to your website or landing page. Spend more time when deciding on Titles and descriptions for your pages.
- #9 ~ Be consistent
Be consistent when it comes to your company details across the internet. Make sure your contact details, name etc. all coincide to form a universal brand.
- #10 ~ Your physical location
Get a physical location on Google for your business and link this to your website. This can assist your SEO efforts and improve your ranking immensely.
Report, analyse and adjust
Google analytics provide an in-depth look into your website’s statistics giving you very important and useful information such as:
- Traffic to your website
- Where your traffic is coming from
- How customers behave on your website
- Most visited pages etc.
All this information can be used to create your internet marketing strategy. Analyse these statistics to see in which areas you can improve your website.
All in all, to get your website to the top and visible on Google’s search results, it is essential to take your website’s SEO into account. Don’t get lots in the chaos – get SEO savvy and start reaping the benefits for your company.