If you have a website for your business, you will know that getting your website to feature in search results can be a tough and ongoing task. Google is constantly changing the algorithms and means of determining who gets featured on Google’s search results.

Any business who owns a website has an ongoing challenge to maintain positive Google search engine results for our client’s websites. And one thing we’ve learnt by now, is that Google loves it when you make use of their services – one of which is Google+ for your business or company.

Why your business should have a Google+ page

Google+ is Google’s social platform that enables people to socialise with other people or businesses. If you’re thinking that Google+ is just another social media platform (and that you already have enough of those), we urge you to reconsider. Investing in a Google+ page can improve your Google search results immensely, making your business more visible to prospective clients who are searching for you online.

Google+ is more than just a social media network; it is one of the fastest growing social networks, and with good reason. Capitalising on this social media platform now, will give you competitive advantage to get your business ahead in the SEO (Search Engine Optimisation) game.

If you have a Google+ page for your business, people are able to share your content, or give you a +1. Google sees this interaction as recommendations, and ultimately influencing the search engine ranking results (the list of results a searcher will see when typing in relevant keywords on Google searches).

Benefits of Google+ for your business can be summed up to the following:

• Google+ is growing very fast

Google+ is more than just another social network, and is currently the fastest growing social networking platform.

• An active social media network

With over 135 million active users, of which 60% logs in daily< google+ should not be overlooked when putting together a social media strategy.

• Google+ influences search rankings

Shares and +1’s on Google+ are seen as ‘social recommendations’, influencing what searchers see in the search engine’s results when they are logged in.

• Posts are indexed by Google immediately

As posts and links are indexed immediately, it increases the chance that your Google+ network will see your content in their search results.

• Get found locally

Google+ Local pages that are optimised, engage with users and have reviews, will increase your search engine rankings.

Now that you know the importance and benefits of having a Google+ page for your business, go and create your page!

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