Before you get too excited about your brand new website, there’s one thing you should always keep in mind – a website is NEVER done. Your website is the most important marketing platform in your online marketing strategy; it should be maintained continuously, and new content added regularly. Keeping your website up-to-date is crucial if your aim is to attract customers through this platform. In this day and age, a website is no longer a “nice to have” for a business, but rather an essential marketing tool to achieve an online success.
Why should I change or add new content to my website regularly?
Three of the most important reasons why you should update your website with new content regularly include:
- Creates a sense of credibility
If you are searching for products or services and come across an outdated website with irrelevant content, you’re not going to hang around! Give your potential clients what they are looking for, and keep them there with fresh, relevant and updated information. The aim of your website should be to encourage your potential clients to take action.
- Help customers to find you on Google
Creating new content for your website regularly will assist customers to find you online when searching for your products or services on search engines like Google – increasing your overall website traffic. Remember that your content should always be unique (which means NO copying and pasting from other websites) to ensure good search engine results.
- Informing customers of new products
If your new products or services aren’t added to your website, your customers won’t know about it. Keep your customers coming back by informing them of new products, services and information on your website.
5 Ways to keep your website content fresh and updated
Here are a few ways you can keep your website content fresh, and your customers interested:
- Keep your products and services updated
The first thing you should do is to update your products and services pages. Adding more pages to your website navigation is extremely beneficial for your Search Engine Optimisation as you will automatically be creating content and keyword rich URLs.
- Get blogging
If your website has a blog functionality, use it! Writing content for your blog is a sure way to update your website with new information regularly. Writing industry related content that your clients will find interesting will also help your business to create a brand authority.
- Don’t forget the graphics!
Add new images and videos to showcase your company’s services and products. Update your gallery page regularly, and remember to add descriptions and tags to your images.
- What other clients are saying about your business
If you have a bunch of happy and satisfied clients, don’t be too shy to ask for testimonials. Customers are usually more than happy to share a good experience. Adding testimonials to your website will give potential clients ease of mind, knowing that you have an established and happy client base.
- Add a news section
When adding a news section about your business, you are giving clients the opportunity to take a peek into your company. Make it interesting by adding information about your companies CSI events, new appointments, growth etc.There are many ways in which you can update your website content. The main thing is to do it regularly, and to keep doing it. This will ensure you stay ahead with your online marketing efforts to achieve an online success!